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Team

Designers, engineers, fabricators, and project managers—Production Theory brings together decades of experience in experiential marketing, immersive environments, and trade show experiences. When creativity meets expert craftsmanship, ambitious ideas become unforgettable experiences.

Brian Chapin
Founder and Managing Principal

Brian Chapin founded Production Theory on the belief that ambitious ideas deserve to be built to last. Since launching the company in 2014, he has grown Production Theory from its roots in live events into a nationwide experiential fabrication and creative design partner trusted by leading brands. With a degree in Systems Engineering from the United States Military Academy at West Point, a master's in Construction Management from the University of Missouri, and more than 15 years producing some of Las Vegas' largest festivals and live experiences, Brian transforms blank-canvas environments into immersive, turnkey experiential builds that create meaningful connections with audiences.

Josh Farina
Director of Operations

With more than 12 years in trade shows and experiential marketing, Josh knows the industry from the warehouse floor to the executive stage. His hands-on approach, operational expertise, and relentless focus ensure every Production Theory project is delivered with precision and ready for the spotlight. When he's off the clock, you'll find him following Formula 1 and appreciating the same performance and teamwork that fuel great experiential work.

Eric Winters
Technical Director

Eric turns big ideas into buildable reality. Since 2014, he's been translating ambitious concepts into precision-built solutions through detailed engineering, CAD development, CNC programming, and technical design. A self-proclaimed mechanical nerd, Eric is fascinated by anything engineered for excellence—from performance cars to skyscrapers—and brings that same passion for precision to every creation at Production Theory.

Steve Sassani
Production Manager

Steve has spent more than 30 years building, fabricating, and perfecting his craft. Raised in his father's millwork shop, he's done it all—from carpentry and welding to painting and installation. His favorite part is watching ideas evolve from sketches into show-stopping environments. Outside the shop, he's a proud family man, outdoor enthusiast, and devoted Philadelphia sports fan. Go Birds!

Cooper Gumbleton
Project Manager

For Cooper, the best part of experiential production is simple: no two days are ever the same. As a Project Lead, he keeps Production Theory's complex builds moving while embracing the constant variety and fast pace of the industry. Outside of work, he's an avid musician and hockey player, equally at home at a live show or on the ice.

Cameron Bash
Finance & Operations Lead

Cameron applies his extensive background in fabrication and operational finance to keep Production Theory running smoothly behind the scenes. Whether optimizing systems or supporting project delivery, he's always looking for smarter ways to keep momentum moving for clients. Outside of work, you'll find him mountain biking, exploring trails, or chasing his next adrenaline fix outdoors.

Alexys Boonkokua
Client Experience Coordinator

With a deep background in media and strategic marketing, Alexys knows how brands connect with people. Equal parts strategist and relationship builder, she helps translate big ideas into immersive experiences while keeping projects, teams, and clients aligned every step of the way. When she's not managing activations, you'll likely find her climbing rocks or carving fresh tracks on a snowboard.