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Experiential Design
Trade Show Exhibits
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TheoryLab
Major League Soccer
TheoryLab

MLS All-Star Skills Competition

Major League Soccer calls on us to imagine and fabricate the apparatus for the ongoing competition that pits MLS stars against some of the greatest soccer teams in the world.

SuiteWorld
Trade Show Exhibits

SuiteWorld

Teaming up with exceptional design teams is one of our favorite parts of what we do. In partnership with an amazing agency, we brought to life a series of custom builds dreamed up by our client. These projects featured a giant bird's nest, intricate metal fabrications, and striking branding elements for some of the most notable trendsetting companies.

On Location
Brand Activations

Super Bowl LVIII

Set against one of the world’s most prestigious sporting events in the entertainment capital of the world, this project demanded uncompromising design and precision execution. For the Big Game in Las Vegas, we elevated VIP environments and bespoke spaces designed to meet the expectations of the most exclusive and discerning clientele.

Teton Ridge
Trade Show Exhibits

Teton Ridge

Teton Ridge is a multi‑platform Western sports, media, and lifestyle company dedicated to celebrating American Western culture and equine sports.

XD AGENCY
Trade Show Exhibits

LEGO + Walmart

Production Theory teamed up with XD Agency to create an immersive trade show experience that celebrated LEGO’s heritage by seamlessly blending nostalgic, vintage-inspired displays with the cutting-edge innovation of modern toys.

Cirque du Soleil
Brand Activations

MJ One Kiosk

Production Theory designed and fabricated a custom interactive kiosk for MJ ONE by Cirque du Soleil in Las Vegas, extending the show’s experience beyond the stage through immersive guest interaction and tech integration.

XD Agency
Brand Activations

LEGO @ F1

Production Theory partnered with XD Agency to launch the LEGO and F1 partnership through a high-energy, five-city tour. We brought the thrill of the track to the fans, creating an interactive "build-and-race" experience where guests engineered their own LEGO F1 machines and put them to the ultimate speed test.

Play Playground
TheoryLab

Play Playground

Hailed as the "most playful bar in Las Vegas", Play Playground called on us to design, fabricate and integrate interactive games suited for an adult playground.

Toyota
Experiential Design

Toyota @ Smith Center

Toyota partnered with the iconic Smith Center for the Performing Arts in Las Vegas to create a permanent architectural display seamlessly integrated with the venue’s amazing interior.

Kit Kat
TheoryLab

Kit Kat Dunk Tank

Designed and fabricated by Production Theory, the Kit Kat Dunk Tanks delivered an immersive, high-energy fan experience at the Overwatch esports competition at L.A. Live—turning brand engagement into an unforgettable, crowd-driven moment.

Inkling
Experiential Design

CashApp @ Snappy Golf

We designed and fabricated a large-scale sculptural installation for Cash App, supporting a Snappy Gilmore–hosted golf tournament and transforming the brand into a bold, on-course experience.

XD Agency
Trade Show Exhibits

LEGO @ Complex-Con

We collaborated again with XD Agency at ComplexCon to showcase the intersection of street culture and engineering with a life-sized LEGO F1 car. Built entirely from thousands of bricks, this massive centerpiece served as the ultimate photo moment and a testament to the scale of the LEGO and Formula 1 partnership.

Play Playground
TheoryLab

Play Playground

Hailed as the "most playful bar in Las Vegas", Play Playground called on us to design, fabricate and integrate interactive games suited for an adult playground.

Toyota
Experiential Design

Toyota @ Smith Center

Toyota partnered with the iconic Smith Center for the Performing Arts in Las Vegas to create a permanent architectural display seamlessly integrated with the venue’s amazing interior.

Inkling
Experiential Design

CashApp @ Snappy Golf

We designed and fabricated a large-scale sculptural installation for Cash App, supporting a Snappy Gilmore–hosted golf tournament and transforming the brand into a bold, on-course experience.

SuiteWorld
Trade Show Exhibits

SuiteWorld

Teaming up with exceptional design teams is one of our favorite parts of what we do. In partnership with an amazing agency, we brought to life a series of custom builds dreamed up by our client. These projects featured a giant bird's nest, intricate metal fabrications, and striking branding elements for some of the most notable trendsetting companies.

Teton Ridge
Trade Show Exhibits

Teton Ridge

Teton Ridge is a multi‑platform Western sports, media, and lifestyle company dedicated to celebrating American Western culture and equine sports.

XD AGENCY
Trade Show Exhibits

LEGO + Walmart

Production Theory teamed up with XD Agency to create an immersive trade show experience that celebrated LEGO’s heritage by seamlessly blending nostalgic, vintage-inspired displays with the cutting-edge innovation of modern toys.

On Location
Brand Activations

Super Bowl LVIII

Set against one of the world’s most prestigious sporting events in the entertainment capital of the world, this project demanded uncompromising design and precision execution. For the Big Game in Las Vegas, we elevated VIP environments and bespoke spaces designed to meet the expectations of the most exclusive and discerning clientele.

Cirque du Soleil
Brand Activations

MJ One Kiosk

Production Theory designed and fabricated a custom interactive kiosk for MJ ONE by Cirque du Soleil in Las Vegas, extending the show’s experience beyond the stage through immersive guest interaction and tech integration.

XD Agency
Brand Activations

LEGO @ F1

Production Theory partnered with XD Agency to launch the LEGO and F1 partnership through a high-energy, five-city tour. We brought the thrill of the track to the fans, creating an interactive "build-and-race" experience where guests engineered their own LEGO F1 machines and put them to the ultimate speed test.

XD Agency
Trade Show Exhibits

LEGO @ Complex-Con

We collaborated again with XD Agency at ComplexCon to showcase the intersection of street culture and engineering with a life-sized LEGO F1 car. Built entirely from thousands of bricks, this massive centerpiece served as the ultimate photo moment and a testament to the scale of the LEGO and Formula 1 partnership.

Major League Soccer
TheoryLab

MLS All-Star Skills Competition

Major League Soccer calls on us to imagine and fabricate the apparatus for the ongoing competition that pits MLS stars against some of the greatest soccer teams in the world.

Play Playground
TheoryLab

Play Playground

Hailed as the "most playful bar in Las Vegas", Play Playground called on us to design, fabricate and integrate interactive games suited for an adult playground.

Kit Kat
TheoryLab

Kit Kat Dunk Tank

Designed and fabricated by Production Theory, the Kit Kat Dunk Tanks delivered an immersive, high-energy fan experience at the Overwatch esports competition at L.A. Live—turning brand engagement into an unforgettable, crowd-driven moment.

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